Our Producer

Cereal King: a family story from Puglia.

Raised among the olive trees of Puglia, two brothers turned their love for their homeland into Cereal King, a maker of taralli and traditional Apulian snacks. It's the same producer behind every bag we bring to your table.

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From our lands to your table

For us, taralli are not just snacks, but expressions of culture and identity, carrying the authentic flavors of Puglia into homes far beyond it.

Puglia

Born from two brothers' love of home.

Cereal King began with the passion and determination of two brothers, raised among the olive trees and natural beauty of Puglia, who set out to share the authentic flavors of their homeland with the world.

Hands working raw ingredients at Cereal King

Tradition meets innovation

Old recipes, made with care.

Every tarallo is shaped from selected ingredients, a blend of traditional methods and thoughtful innovation, faithful to the flavors of the past while always looking ahead.

Hand shaping taralli dough at Cereal King

Today

Puglia, in every bite.

Today Cereal King brings its taralli and Apulian snacks to tables everywhere, still made with the same authenticity, tradition, and passion the company was founded on.